I am Haifa Sekkouah.
Experience designer,
car park space hunter,
& avid coffee drinker,
from Melbourne,
Australia.

• Experience Design on Client projects along the full range of end-to-end design, CX, UX, UI, HCD, UX Research
• Manage Melbourne Design Team at HCLTech - team building, administration,team PDs, project allocations, Project scoping and estimations, roadmapping projects, designer resourcing and hiring,
• Contribute to RFPs, EOI by scoping, pricing and roadmapping Project Proposals with wider multi-skill HCLTech go to market and technical teams, on behalf of the Digital Consulting team.

• Driving Product & Design Vision & Strategy - Partnering with the CEO to develop and drive the product vision and strategy, while being involved in the day to day UX design and user testing of prototypes and studying mixpanel results to inform design.
• Managing and mentoring offshore designers
• Managing design work, roadmap and priorities - collaborating with design team, product and marketing to ensure design and experience alignment, prioritisation of work and quality of design output for usability, internationalisation and accessibility.

Technical design leadership,- cross-cutting products, visions and teams. Vision setting, driving collaboration and consistency in experiences and practices. Mentoring design direction, collaboration & problem solving in the End User space. Hands-on product design of overarching experiences, joint interfaces and complex features.

Team leadership,- right hand to the GM of Product Design, assisting the GM to mature the design practice, role architecture, and grow the UX research team. Helping at the strategic level to develop the design culture and advocate for design in the organization. Developing the first design internship program, & mentoring lead designers in day to day practices and people management.

Product strategy & people leadership - Managing designers, design output and partnering with lead PMs and Engineers, to plan roadmaps for two streams of work.

Product Design,- cross-team features and complex problems that touched on multiple products outside the scope of one designer/ or one team.

Teaching - course content design, material preparation, delivery and mentorship of students.

Product strategy - managing the pipeline and roadmap of features for the Forms product. Supporting the PM in continuous contact with user feedback & feature requests via the monitoring of Nintex and workflow community forums.

Experience Design - Research, design and validation of features for Forms. Integrating and sharing user insights and user advocacy daily with the engineering team.

Lean product design & development in a startup environment. Running the Sprint product methodology as the lead UX designer in a core innovation team of 4 (PM, Eng, UX, UXR). Rapidly researching, scoping, prototyping and development of product POCs to present to the business as viable product seedlings.

People & team leadership - Establishing and growing the first in house product design team at AGL. Hiring, setting up design practice, processes and tools. Evangenlising product design and design thinking within the organization.

Product strategy - working with product owners to develop feature development of each digital product, guiding design direction, and managing quality of solutions and design for all design products. Started the first design system for all web and app products.

Business development - project scoping and brief design and business development, client account relationship management.

Creative direction,- creative solution and exploration, pitchwork, design & execution for corporate and startup projects.

People & Team management,- local and remote team hiring, coordination and project management.

Driving UX, research and design output and exploration for various corporate client projects, from initial engagement through to release.

Performing lean design in a startup environment, from exploration, research, design and prototyping of concept and features required for first MVP and V1 of the product. Laying down documentation and practice foundations and design resources/artefacts for future scaling of design work.

People management, - worked with and managed a UI designer that joined us after first release.

Redesign of experience and intrefaces for all the pages of a newly aggregated website for Australia's leading telecom provider, during the rollout of their rebrand in 2011-2013.

Design workshops,- vision-setting with stakeholders.

Product design,- user research and the redesign of interactions, flows and intrefaces for the new website for the Wholesale arm of Australia's leading telecom provider.

Running the day-to-day business and design work, for this boutique experience design studio specialising in the health, medicine & research area.

NTRI | Alfred Health

Developing Systematic Reviews via the preparation of literature reviews and assessment of medical data and published journal articles on their study designs, methods, sample sizes, biostatistic calculations and study execution. To determine the quality of the medical evidence available, on specific medical topic areas. Experimentation of ways to presenting medical data and systematic review information, interactively online, and in print for general audiences.

Global Evidence Mapping | The University of Melbourne - Dept. of Surgery

Analysis & assessment of medical data and published journal articles on their study designs, methods, sample sizes, biostatistic calculations and study execution, to determine the quality of the medical evidence, and inclusion/exclusion in systematic revivews of specific medical topic areas. Management of the Evidence Mapping website, and presentation of it's information (print and web).

Koori Health | The University of Melbourne - Public Health Dept.

Coordinating research materials, follow-ups, and data collation, of research initiatives in the Mallee region of Victoria. Performed research & writing of literature reviews for our Health Economics studies in the area of primary health utilization in Indigenous health populations in Victoria.

RMIT University

Post Grad. Dip. Web Programming

Grenadi School of Design

Adv. Dip. Advertising & Graphic Design

The University of Melbourne

BSc.Neuroscience

SAFe Accredited

Scaled Agile Framework for Enterprise

Intro to Systematic Reviews

The Cochrane Collaboration